Build a sustainable business with digital sustainability
Episodes > published on 07 Jan 2022
Tom Greenwood
In this episode, we invite Tom Greenwood to talk about sustainable web design and his company Wholegrain Digital.
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In this episode, we invite Tom Greenwood to talk about sustainable web design and his company Wholegrain Digital.
Tom tells us about:
- His background and how he became aware of the environmental footprint of technologies.
- What is Wholegrain Digital about
- The Website Carbon tool and the Sustainable Web Design website
- The update with new data from Andrae and how they use it
- Differences of approach between countries for impact calculation, and the topic of the Life Cycle Assessment
- What it involved in being a Bcorp
- How to convince customers to embrace sustainability
- The trend in digital sustainability
- His book Sustainable Web Design
Ressources from Tom’s work and involvement:
- The WholeGrain Digital company website
- The Sustainable Web Design website created with Tim Frick and MightyBytes
- The Website Carbon Calculator
- The Sustainable Web Design book
Other references mentioned in the podcast:
- Victor Papanek, The green imperative : natural design for the real world
- Andrae and Edler report - On Global Electricity Usage of Communication Technology (2015)
- Hypotheses for Primary Energy Use, Electricity Use and CΟ2 Emissions of Global Computing and Its Shares of the Total Between 2020 and 2030